target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51762924
GenAI and the Channel Opportunity
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Abstract
This IDC Survey Spotlight indicates that organizations will spend $346.6 billion on products and services to implement generative AI (GenAI) from 2024 to 2027, yet only 13% of C-suite executives say their organization is not doing anything with generative AI, meaning that 87% say they are at least doing some initial exploration of potential use cases.
The channel and ecosystem have a tremendous opportunity to capture new business through this market transition. Still, partners state that their GenAI business is in the early stages of maturity, with 70% of partners sharing their AI strategy is limited and opportunistic (No AI, Ad Hoc, and Opportunistic).