target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: Market Perspective - Doc  Document number: # US51740723

Top 5 Trends in the Augmented and Virtual Reality Market to Watch in 2024


  • Ramon T. Llamas Loading
  • Tom Mainelli Loading
  • Lewis Ward Loading
  • Bryan Bassett Loading


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This IDC Market Perspective examines the key trends that will impact the augmented reality and virtual reality market in 2024. As vendors, enterprise users, and consumers head into 2024, the important lessons learned around use cases, gaming, and artificial intelligence will drive the trends we expect to see in this market throughout the year.

"2024 sees augmented and virtual reality coming front and center," points out Ramon T. Llamas, research director with IDC's Augmented Reality and Virtual Reality team. "Apple's long-awaited entry into the market will generate new interest while enlarging the spotlight for the category as a whole. Vendors should be prepared for the emerging trends on the horizon in 2024 as they will have long-lasting ramifications in the years to come."


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