target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US51698124
Industry Buyers Handbook: Worldwide Oil & Gas, 2024
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Abstract
This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments of the worldwide (WW) oil & gas (O&G) industry. Vendors can use this Handbook to:
- Align the company's proposition to the buyer's tech priorities as they relate to domain processes
- Position the technology offering and innovation capabilities to respond to the buyer's business transformation objectives
- Develop a compelling narrative that resonates with the buyer's requirements
Technology vendor executives in areas including marketing, sales, and product strategy can leverage the insight from this Handbook to inform and formulate their approach with buyers within the WW O&G industry. The insights provided in this Handbook are largely based on IDC survey data but also leverage senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"Organizations in the oil and gas industry face a pivotal moment, embracing a wave of digital innovation to transform their operations, meet sustainability goals, and navigate the ongoing energy transition — all with the added pressure of ensuring that core processes run optimally." — Research Director Gaurav Verma, IDC Energy Insights