target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Note - Doc Document number: # US51329223
Adobe MAX 2023: GenAI and Adobe Firefly Take Center Stage
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Abstract
This IDC Market Note investigates the role of AI at Adobe MAX's 2023 event and highlights some of the most noteworthy announcements, themes, and technology enhancements. Adobe MAX 2023, hosted in Los Angeles, California, on October 10–12, brings together an expansive community of creatives and technology professionals to learn about the current and future evolution of Adobe's products, services, and ecosystem relationships. This year's Adobe MAX event included a key focus on AI's role, including generative AI (GenAI) — and in particular Adobe Firefly — to level up creativity, productivity, and capabilities (more broadly).