target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Presentation - Doc Document number: # US51201423
GenAI and Digital Business in 2023
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Abstract
This IDC Market Presentation examines how exploration and adoption of GenAI has changed based on digital maturity levels, the use cases that are most popular, the places that companies expect to see the most positive impact, and the roadblocks keeping them from adoption. We also offer recommendations for tech suppliers on how to approach GenAI. GenAI has the potential to support many digital business strategies, including internal- and external-facing initiatives. It's still early in the adoption curve, but companies, particularly those that are farther along in their digital journeys, are investing in GenAI at increasingly high levels.