target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Presentation - Doc Document number: # US51134524
IDC's Cloud Pulse 2Q24: Executive Summary — Macroeconomics and the Cloud Buyer
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Abstract
This IDC Market Presentation is an executive summary of IDC's 2Q24 Cloud Pulse Survey findings. It accompanies in in-depth look at workloads in the cloud. Cloud buyers face pressure from the business (e.g., inflationary pressures and business risk) and from the tech marketplace (the move to GenAI). Many also increase buy-in from lines of business as they become more invested in IT outcomes. This document takes a look at how trends such as these impact the cloud buying marketplace and includes more in-depth analysis on cloud data sovereignty requirements and cloud sustainability.