target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC MarketScape - Doc Document number: # US51037123
IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment
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Abstract
This IDC study provides an assessment of the leading cloud and applications-centric marketplaces based on the criteria and priorities of buyers that are increasingly seeking the convenience, speed, and choice provided by traditional marketplaces, but at the scale and efficiency of a digital environment. Digital marketplaces are defined as two-sided platforms offering a full digital commerce experience where buyers can discover, find, compare, procure, and manage approved SaaS and cloud applications and services. The study discusses current trends in the space, including the accelerated use of private offers and the emergence of different types of marketplaces, such as those run by distributors, ISVs, telcos, and service providers. It reviews the strengths and challenges of each vendor's marketplace and the vendor's strategic road map and positioning. Interviews and surveys conducted with active marketplace buyers and partners provide additional feedback and details for the evaluations.
"Technology buyers demand the same consumer-like experience, including convenience, broad selection, and speed, in their professional lives. Marketplaces have become a significant force multiplier for cloud service providers and ISV operators seeking to deliver that experience to business buyers. This is the first IDC MarketScape for cloud and applications-centric marketplaces that provides buyers with a detailed evaluation of the major vendors in this fast-growing purchasing channel," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC, and Nadia Ballard, research manager, Industry Clouds and SaaS, IDC.