target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Presentation - Doc Document number: # US51012423
Five Real-World Examples of Impactful Digital Business
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Abstract
This IDC Market Presentation examines five different real-world digital business examples from companies including DHL, McDonald's, Starbucks, Nestlé, and Kroger. These digital business efforts cover areas such as supply chain, robotics, customer experience, digital sales, and sustainability. We identify where each example aligns with the four categories of digital business that emerge after companies have gone through digital transformation: processes, products, services, and experiences. In the end, we offer recommendations for both technology suppliers and technology buyers based on these examples and previous digital business research.