target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Perspective - Doc Document number: # US50923223
Artificial Intelligence in Data Intelligence and Integration Software for the Future of Enterprise Intelligence
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Abstract
This IDC Market Perspective looks at the current availability of artificial intelligence in the data intelligence and integration software market and explores opportunities for the use of generative AI in data intelligence and integration use cases in support of enterprise intelligence.
"The push of AI-enabled software by vendors into customer environments has turned into a pull. ChatGPT, Bard, and similar OpenAI initiatives have opened AI to consumers at internet scale, and it is changing how people and organizations are viewing AI," says Stewart Bond, VP of Data Intelligence and Integration Software Research at IDC. "Executives are now asking for it, and every organization (including technology companies) is in a race to understand how to leverage AI for better business outcomes and stay ahead of the competition. Generative AI is new, but the use of AI in data intelligence and integration software products is not new, and software vendors that already use AI will be in a better position to leverage generative AI opportunities in support of enterprise intelligence."