target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US50919523
What Are Retailers' Toughest Challenges in Sharing Customer Data?
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Abstract
This IDC Survey Spotlight highlights recent survey results on the toughest challenges retailers face in being able to share data throughout the organization. Despite the top priority of offering customers engaging, personalized experiences, many retailers still struggle with surfacing and sharing customer data across the organization, creating an obstacle to building the more personalized experiences that shoppers want.