target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: IDC Survey - Doc Document number: # US50848324
2024 U.S. Consumer Mobile Services Survey Highlights
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Abstract
This IDC Survey provides perspectives on consumer sentiment toward, and buying trends around, mobile services from IDC's 2024 U.S. Consumer Communications and Mobile Services Survey. This survey was completed in August 2024 and covers the perspectives of 2,001 respondents from a variety of demographic and socioeconomic backgrounds. The survey includes insights on mobile subscribers' preferences for device purchasing, usage of digital sales channels, data usage, and carrier satisfaction, to name a few. The purpose of this survey is to provide a view into the consumer mindset when thinking about mobile services and aid in identifying the factors that influence the choices for device and provider selection by U.S. consumer mobile subscribers.