target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: IDC Survey - Doc  Document number: # US50825223

Consumer Communications and Mobile Services Survey: Bundling

By:  Jason Blackwell Loading

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  • 17 slides


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Abstract


This IDC Survey provides a summary of the bundled services results from IDC's 2023 U.S. Consumer Communications and Mobile Services Survey, an online survey of U.S. consumers fielded in July 2023. This portion of the survey explores key service bundling issues including bundle perceptions, drivers for bundling, package preferences, and customer churn drivers.



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