target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Perspective - Doc Document number: # US50813824
Consumer GenAI Midyear 2024 Update: Usage Grows and Use Cases Expand
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Abstract
This IDC Market Perspective looks at the growth of consumer use of GenAI, consumer opinions of GenAI, and the ways in which GenAI is used.
"Consumer use of GenAI is up dramatically over the past year as consumers of all generational cohorts use GenAI for a wide range of tasks," said Greg Ireland, research director, Future Consumer Agenda at IDC. "GenAI has the potential to transform how consumers use the internet and the integration of GenAI into social media is a key development to watch."