target audience: TECH SUPPLIER  Publication date: Feb 2024 - Document type: Market Presentation - Doc  Document number: # US50774824

Industry Personas Handbook: Worldwide Upstream Oil & Gas, 2024

By:  Gaurav Verma Loading


  • 18 slides

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This IDC Market Presentation provides the upstream oil and gas (O&G) personas handbook, designed to provide technology vendors with a better understanding of their buyer personas. It aims to answer the following questions:

  • Who are the key personas I need to address with my offerings (solutions and services), marketing messages, sales campaign, and sales activity?
  • What are their strategic priorities and their day-to-day operations and digital focus?
  • What are their major pains and challenges?
  • What are their KPIs?

This edition of the document focuses on the C-level to provide a comprehensive view of O&G companies.

"Working closely with CXOs, upstream senior executives — upstream heads, VPs of exploration, production, and geology studies, among others — hold sway in pivotal tech investment decisions for their business responsibilities. They serve as decision architects and influential arbiters in steering specialized tech adoption for the upstream domain," said Gaurav Verma, research manager, IDC Energy Insights.


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