target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Presentation - Doc Document number: # US50774123
Industry Buyers Handbook: European Oil and Gas, 2023
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Abstract
This IDC Market Presentation aims to provide succinct insights to help technology vendors understand what drives technology buyers within European oil and gas (O&G) organizations in their decisions for technology sourcing and digital services-related procurements. Vendors can use this Industry Buyers Handbook to:
- Identify European O&G organizations' current trend-specific technology focus
- Align the company's proposition to buyers' strategic priorities
- Position the technology offering to respond to buyers' business objectives
- Develop a compelling narrative that resonates with buyers' requirements
"Being a thoughtful strategic partner to O&G organizations goes beyond simply providing the right technology. Tech suppliers need to support European oil players in paving the path to a sustainable business and help them rationalize how their current investments can set a foundation for a tech infrastructure that is resilient to potential economic downturns," said Gaurav Verma, research manager, IDC Energy Insights