target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Presentation - Doc Document number: # US50764024
Industry Digital Transformation Market Forecast, 2024
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Abstract
This IDC Market Presentation highlights industry digital transformation (DX) market forecast for Americas retail. It also provides technology suppliers with an overview of regional retail spending for digital transformation and provides insights into the market context influencing that spend for 2024.
It allows a better understanding of the Americas retail DX spending in the context of the total DX spent, and it highlights how retail organizations are investing across industry-specific DX use cases in the region.
By looking at the size of the regional market and the top growing use cases, tech supplier executives can better evaluate:
- Areas for investment in products or services development
- Sales and marketing campaign prioritization
- Market penetration
Used in combination with the other Industry Intelligence reports, this document can help tech providers to gain competitive advantage across the Americas region.
"The retail environment in the Americas is increasingly volatile. Digital transformation is both contributing to that and also a key requirement for retailers to compete today. Embedding analytics and AI in processes such as customer experience, supply chain and logistics, and in-store operations will make a meaningful difference in 2024 and beyond," says Nigel Wallis, research VP, IDC Insights