target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Perspective - Doc Document number: # US50670323
VMware Enhances Partner Experience with the Evolution of Partner Connect and Ignite
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Abstract
This IDC Market Perspective discusses digital transformation, which has moved the industry from basic hardware sales to software sales and from support services to value-added services developed from a partner's specialized intellectual property. Revenue shares have followed a similar trajectory, moving from traditional resale business models to digital solutions, including automation and artificial intelligence. Vendors have begun to transform their programs to accommodate a renewed route to market.
"IDC research shows that partners display a broad spectrum of factors they expect from a strategic vendor. Partners depend on multiple support elements of a vendor program aimed at helping them become more effective at winning in a digital-first world." — Jeff Newton, director, Infrastructure Channels and Ecosystems at IDC