target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US50635324
Evolution of Employee Experience and Customer Experience in Work Transformation
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Abstract
This IDC Survey Spotlight examines how employee experience (EX) impacts customer experience (CX). When client data is accessible and insightful, employees can deliver valuable experiences to customers and feel valued themselves, improving the brand value. Those organizations that invest in digital transformation (DX) technologies have a distinct advantage in correlating EX to CX and how it impacts employee productivity and company revenue.