target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Web Conference Proceeding: Tech Supplier - Doc Document number: # US50589623
How to Engage with Digital-Native Businesses Webinar
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Abstract
This IDC Web Conference discusses the dynamics, tech-buying patterns, and go-to-market approaches needed to effectively reach and engage digital-native businesses (DNBs). Digital-native businesses are built from the start around modern technologies, adopting cloud and data across all aspects, from operations to business models to customer engagement. This means all core value and revenue-generating processes are dependent on those digital technologies. As such, they are a new customer segment with very distinct business and IT requirements, challenging the IT vendors' sales and segmentation processes.