target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Forecast - Doc Document number: # US50545123
Worldwide Smartwatch Forecast, 2023–2027: CY 2Q23
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Abstract
This IDC study discusses the forecast for the worldwide smartwatch market for 2023–2027.
"While we have maintained our overall upward trajectory for the worldwide smartwatch market, growth in the coming years will be slower compared to years past," says Ramon T. Llamas, research director for IDC's Wearables program. "This speaks to two key trends: first, this reflects macroeconomic challenges in the short term, including decline and recovery; and slower growth points to the slow but sure steps towards smartwatch saturation in the years to come. As the market transitions from connecting new users to replacement opportunities for returning users, brands would do well to guard their user bases with sticky experiences and ecosystems and to pry away seasoned users."