TECH BUYER Mar 2023 - IDC Perspective - Doc # US50441923

The Key Digital Infrastructure Takeaways from NRF 2023


Margot Juros

This IDC Perspective highlights some of the top takeaways on the digital infrastructure areas that garnered great attention and interest from retailers at NRF 2023. NRF 2023 showcased a range of new solutions intended to reduce friction across the retail journey to boost customer experience and increase operational efficiencies. However, getting to these important new initiatives that can differentiate your brand goes hand in hand with upgrading digital infrastructure.

"We saw a keen interest by retailers in the modern infrastructure technologies that underlie the agile, frictionless, omni-channel retail that shoppers now expect," said Margot Juros, research director, Worldwide Retail Technology Strategies, IDC. "There was particular interest in digital infrastructure technologies including cloud, edge, connectivity/networking, 5G, data management and across it all, of course, security."



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