target audience: TECH SUPPLIER Publication date: Feb 2023 - Document type: Market Presentation - Doc Document number: # US50410723
The Impact and Importance of Sustainability-Focused DNBs
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Abstract
This IDC Market Presentation gives a view on how environmental, social, and governance (ESG) factors and sustainability goals of start-ups, scale ups, and more mature digital-native businesses (DNBs) impact the IT vendor community and their customer interactions. It provides examples of digital-native start-ups, scale ups, and mature digital natives and their IT usage. It also touches upon some of the latest vendor initiatives that address sustainability and DNBs and provides a set of recommendations for the IT vendor community on how to work and leverage DNBs in their GTM strategy.