target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: IDC Survey - Doc  Document number: # US50120223

Worldwide Digital Business Investment Trends for 2024

By:  Craig Powers Loading


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This IDC Survey provides worldwide digital business investment trends for 2024. Heading into 2024, most companies are viewing themselves as at least somewhat digital and worldwide investment trends reflect that. This IDC Survey examines trends in digital investments based on our Digital Executive Sentiment Survey data.

Leadership on digital technology investment tends to come from tech-focused executives, such as the CTO or CIO, but it is also common to see digital strategy driven straight from the top at the CEO level. Nearly two-thirds of organizations are directly linking their digital road maps to overall corporate strategy, with that group split on having single or multiple road maps. With so many companies linking digital strategy to overall strategy, digital technology investment is either maintaining or growing at more than three-quarters of worldwide enterprises.

Artificial intelligence (AI) is the top cited new investment priority, and over half of the organizations indicate needing to upgrade their AI capabilities as it relates to digital technology investment. When it comes to GenAI, most organizations are either investing heavily in the technology or currently testing use cases. As for the return on digital technology investments — the vast majority of companies say they can measure ROI without difficulty, with over half of the organizations currently seeing payback on digital technology within a year.

We'll examine all of these topics, plus offer recommendations for technology suppliers.


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