target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Perspective - Doc Document number: # US50078824
Consumer Entertainment Trends and Behavior Dynamics Across Social Media and Video Services
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Abstract
This IDC Market Perspective looks at key trends in consumer engagement video social media and video services.
"Paid subscription video streaming services disrupted traditional pay TV, but the story does not end there as social media disrupts paid streaming services," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Growth and evolution of social media presents a multitude of opportunities for vendors even as the TV-centric ecosystem remains vibrant."