TECH SUPPLIER Mar 2023 - Market Perspective - Doc # US50078223

AI and the Future of Consumer-Generated Content


Greg Ireland

This IDC Market Perspective looks at the ways in which AI might impact the consumer content creation process.

"So much attention is now being placed on how AI will impact the consumer content creation process but for many creators, AI will augment rather than replace the human element in content creation," says Greg Ireland, research director at IDC. "Vendors in the content creations tools ecosystem should aim to incorporate AI-enabled functionality to appeal to creator needs as AI-augmented creation grows."



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