target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: IDC Survey - Doc  Document number: # US49991923

2023 Worldwide Buyer Behavior Snapshot

By: 

  • Elisabeth Clemmons Loading
  • Katie Evans Loading

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  • 23 slides


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Abstract


This IDC Survey examines top selection factors for SMBs when purchasing technology, how they research technology purchases, and the channels they use for technology purchases. It also evaluates the types of executives making technology purchase decisions by SMB size and industry.



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