target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: IDC Survey - Doc Document number: # US49991723
2023 U.S. Buyer Behavior Snapshot
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Abstract
This IDC Survey examines the top selection factors for U.S. SMBs when purchasing technology and how they research technology purchases and the channels they are most likely to use for their next technology purchase. It also evaluates the types of executives making technology purchase decisions.