target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: Market Presentation - Doc Document number: # US49877923
Industry Buyers Handbook: Worldwide Manufacturing 2023
Content
- 30 slides
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Abstract
This IDC Market Presentation guides technology vendors in the global manufacturing industry, emphasizing aligning their solutions with manufacturers' priorities such as process innovation, sustainability, and worker experience enhancement. It highlights the importance of adopting smart technologies such as robotic process automation (RPA), AI, and Internet of Things (IoT) to boost efficiency and sustainability. The document addresses challenges in digital transformation, including cultural resistance and skill gaps, underscoring the vendor's role in facilitating this transition by focusing on non-technological barriers and long-term ROI. This comprehensive overview equips vendor executives in marketing, sales, and strategy with insights to engage effectively with global manufacturing buyers.
"To succeed in today's dynamic global manufacturing landscape, vendors must not only align their offerings with the evolving operational needs and sustainability goals of manufacturers but also challenge them to move beyond traditional methods. It's about delivering solutions that resonate with the manufacturer's vision and aggressively advocating for the adoption of smart technologies. In this digital age, failing to innovate is a risk no manufacturer can afford," says Stephanie Krishnan, associate vice president, Manufacturing, Retail, and Energy Insights at IDC.