target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Presentation - Doc Document number: # US49877323
Industry Analysis Perspective: European Manufacturing, 2023
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Abstract
This IDC Market Presentation is designed to provide technology sellers' sales, marketers, and product/channel managers with foundational insight into the European manufacturing industry in 2023. By understanding how the business side operates, sales, marketers, and product/channel managers will more clearly see which areas their technology products and services can truly add value to a manufacturing organization.
"Understanding industry-specific business challenges as well as key regional and local market characteristics of manufacturers in Europe will be a key success factor for tech providers looking to sell their capabilities into manufacturing accounts. There are significant business opportunities for technology sellers that are willing to make the investment," said Stefanie Naujoks, research director, IDC Manufacturing Insights Europe.