target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Presentation - Doc Document number: # US49870923
Industry Market Trends: Americas Government, 2023
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Abstract
This IDC Market Presentation provides technology vendors with an overview of the key strategic and technology trends shaping the government sector digital landscape across the Americas in 2023 and beyond. The document offers a foundation of industry knowledge to:
- Develop compelling narratives that resonate with government clients and prospects
- Align product and service offerings with governments' priorities
- Show government clients how technology implementation contributes toward the achievement of their goals
- Design short-, medium-, and long-term approaches to working with government clients
Technology vendor executives in marketing, sales, product strategy, market intelligence, and channel management can leverage the insights from this document as a starting point to organize their activities.
"As governments of all levels across the Americas face mounting economic pressure and rising expectations from their citizens and residents, IDC recommends the strategic deployment of technology to improve and evolve their departments, agencies, and programs. The growing digitization of citizen experience, cybersecurity, public safety, and infrastructure stands to improve delivery and resilience," says Nigel Wallis, research VP, Americas Industry Insights at IDC.