target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Presentation - Doc Document number: # US49868323
Europe Financial Services Market Trends, 2023
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Abstract
This IDC Market Presentation offers technology vendors an overview of the key business trends shaping the financial services industry in 2023 in Europe. The report provides a foundation of industry knowledge that vendors can use to:
- Develop a compelling narrative that resonates with financial services companies
- Align product and service offerings with financial services institutions’ priorities
- Show financial services companies how relevant technology implementation contributes to the achievement of their goals
- Design short-, medium-, and long-term approaches to working with financial services clients
Technology vendor executives in marketing, sales, product strategy, market intelligence, and channel management can leverage these insights to reassess/reorganize their activities.
“European banks have ambitions to develop true digital customer-centricity and are committed to making it happen by investing in technology like AI and chatbots. At the same time, they face challenges related to the need to update their legacy infrastructure. This is like trying to drive while fixing a flat tire.” — Research Director George Briford, IDC Financial Insights