target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # US49867422
Industry Personas Handbook: Worldwide Oil and Gas, 2022/2023
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Abstract
This IDC Market Presentation provides the Oil and Gas (O&G) Personas Handbook, designed to provide technology vendors with a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas I need to address with my offerings (solutions and services), marketing messages, sales campaign, and sales activity?
- What are their strategic priorities and their day-to-day operations and digital focus?
- What are their major pains and challenges?
- What are their KPIs?
This first edition of the document focuses on the C-level to provide a comprehensive view of O&G companies.
"Knowing your buyer personas, speaking their language, and underpinning their KPI-specific business priorities are becoming critical success factors when it comes to tech providers' sales strategies. they also enable providers to differentiate from peers," said Gaurav Verma, research manager, IDC Energy Insights.