target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # US49865922
Industry Personas Handbook: Worldwide Utilities 2022/2023
Content
- 22 slides
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Abstract
This IDC Market Presentation provides the utilities Personas Handbook, which is designed to provide technology vendors with a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas I need to address with my offering (solutions and services), marketing messages, sales campaign, and sales activity?
- What are their strategic priorities and their day-to-day operations and digital focus?
- What are their major pains and challenges?
- What are their KPIs?
This first edition of the document focuses on the C-level to provide a comprehensive view of utilities companies.