target audience: TECH BUYER Publication date: Oct 2022 - Document type: IDC FutureScape - Doc Document number: # US49755022
IDC FutureScape: Worldwide Future of Trust 2023 Predictions
This IDC study presents IDC's top 10 predictions for the future of trust in 2023 and beyond.
"The relationship between data-driven insight and trust is cyclical. Customers confer trust onto organizations that transparently share data-driven insights, but trust is a prerequisite to overcome consumer reluctance to share the personal data required to generate high-quality organizational insight." — Grace Trinidad, research director, IDC's Future of Trust