target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey - Doc Document number: # US49413023
The Shift Toward a Reputation-Based Economy as the Primary Competitive Arena: Worldwide Insurance Consumer Trends Series — Part 4
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Abstract
The IDC Survey aims to assess the importance of insurance components and global changes in purchasing behavior. It investigates consumer attitudes toward insurance products across the world, spanning across all lines of business. The survey covered 1,888 global insurance consumers in EMEA, the U.S., the U.K., and Asia/Pacific.
The objectives of the survey presentation were to:
- Identify customer expectations and behavior changes in terms of omni-channel and personalized involvement in the aftermath of ongoing crises and global uncertainties
- Ascertain changes in worldwide purchasing patterns for non-traditional insurance products
- Articulate why and how customers are pushing insurance companies to new and unprecedented standards determining the criteria with which insurance brands are now evaluated
Expectations for omni-channel experiences are discussed, along with the appetite for individualized services, the desire for integrated propositions, the readiness to share data, and ultimately the importance of trust, ethics, and corporate social responsibility.
This is the fourth presentation out of four from the Worldwide Insurance Consumer Trends Series.