target audience: TECH BUYER Publication date: Nov 2023 - Document type: Tech Buyer Presentation - Doc Document number: # US49385623
IDC's Conferencing and Virtual Events Survey, 2023: From "Work TV" to Trusted Engagements
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Abstract
This IDC Tech Buyer Presentation identifies changes to the conferencing and virtual event applications market, as well as the evolving use cases in the United States and Western Europe. Studied are the attitudes, adoption, use cases, benefits, and purchasing paths of conferencing and virtual event applications. This research identifies the move from conferencing and virtual events as being "work TV" to having a focus on trusted engagements with a look to what is coming next. This research is intended to help technology leaders and vendors alike with current insights in these markets.