target audience: TECH BUYER Publication date: May 2022 - Document type: IDC TechBrief - Doc Document number: # US49033522
IDC TechBrief: The Enterprise Metaverse
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Abstract
This IDC TechBrief provides IT leaders with an executive snapshot of the nascent enterprise metaverse and seeks to arm them with a basic working knowledge of the concept, descriptions of key technologies, and a shortlist of potential products and vendor partners.
"The metaverse today is more concept than reality, but that won't be the case for long," says Tom Mainelli, GVP and lead Metaverse analyst, Device and Consumer research at IDC. "Major tech companies are rushing to bring to fruition a highly immersive future environment that blends the physical and digital to drive a shared sense of presence, interaction, and continuity. Forward-thinking companies are already mapping out their metaverse strategies, and if you're not, you risk falling behind."