target audience: TECH BUYER  Publication date: Nov 2023 - Document type: IDC Perspective - Doc  Document number: # LA50412523

The Digital-First CEO: Route for the Digital Business

By:  Alejandro Florean Loading


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Companies in Latin America are transitioning from conceiving digital transformation as a business initiative to considering digitalization strategies as a fundamental characteristic of the organization. This implies the intrinsic participation of the CEO and the C-Suite. It is essential that CIOs support CEOs in the establishment of a new people-centric mindset and strategy, as well as the application of ESG strategies, the design of new products and services, the modernization of procedures, and the focus on security and risk mitigation. The digital business goal is to grow and compete in a digital world by nurturing customer trust and loyalty through safe, unique, and extremely satisfactory experiences.

"We live in a global moment where companies must design their business plan for a digital world. Organizations in Latin America must see it this way because this concept leaves aside digital transformation as a project to give rise to the continuous modernization of the business as part of its strategy in a digital world," Alejandro Florean, Vice President of Custom Solutions for Latin America.


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