European Artificial Intelligence, Analytics and Business Intelligence Platforms

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Meet the Experts

Photo of Giovanni Cervellati
Giovanni Cervellati

Research Manager, European Data Visualization, Analytics and Artificial Intelligence Strategies



The European market for analytics and data technologies has been growing strongly for some time, fueled by demand for resiliency, agility, and digital transformation and, now, the boom in groundbreaking AI and generative AI technologies. In this space, analytics is an especially critical enabler of resiliency and innovation and a logical base from which to start building any other journey. With data-driven decisions at the core of the forward-looking enterprise, European companies need fast insights from analytics. Generative AI has made a huge impact on this market. Toolsets and data architectures are changing profoundly, and the ability to gather these insights with less effort has become more a need than a nice-to-have. As analytics use cases evolve, companies must build skills and democratize data while increasing trust and understanding of data assets. This is exactly where market innovations are taking place. IDC's European Artificial Intelligence, Analytics and Business Intelligence Platforms CIS provides a coordinated view of the complex and vibrant European market for analytics, business intelligence, and ML/AI, as well as its dynamic ecosystem; the service combines software-product-related research with coverage of broader market opportunities and success factors. It covers market segments and revenue growth strategies and compares competing vendors. Furthermore, it identifies and quantifies opportunities, attitudes, key trends, use cases, challenges, and best practices in the adoption of analytics and ML intelligence across Western Europe and Central and Eastern Europe.


Markets and Subjects Analyzed


  • Analytics and machine learning market developments
  • Business analytics and business intelligence (BI) tools (end-user queries, reporting, visual discovery, and analytics)
  • Advanced and predictive analytics software and use cases
  • Analytics democratization and data analytics observability
  • Data and analytics skills, culture, and governance
  • ML/AI architectures, workloads, and use cases

Core Research


  • European Market Analysis Perspective for European Data Visualization, Analytics, and Artificial Intelligence Strategies
  • European Data Visualization, Analytics, and Artificial Intelligence Software Market Forecast
  • European Data Visualization, Analytics, and Artificial Intelligence Strategies Vendor Market Shares
  • European Data Visualization, Analytics, and Artificial Intelligence Strategies Forecast
  • European Data Visualization, Analytics, and Artificial Intelligence Strategies and Markets: User Views and Trends
  • European Enterprise Performance Management Forecast

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered


  1. How are the European analytics and data intelligence markets evolving and developing?
  2. What are the key drivers and barriers experienced by users and buyers in this market, and what are their spending plans?
  3. What are the most popular use cases for analytics, BI, and data intelligence across European industries?
  4. What is the future shape of machine learning architectures in the age of generative AI?
  5. How should companies implement data analytics as a key approach of their strategies for further AI adoption?
  6. Who are the leading analytics and data intelligence vendors in Europe, and how do they compare? What are start-ups offering?

Companies Covered