European Data Visualization, Analytics and Artificial Intelligence Strategies

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Meet the Experts

Photo of Giovanni Cervellati
Giovanni Cervellati

Research Manager, European Data Visualization, Analytics and Artificial Intelligence Strategies

Photo of Wiktor Markiewicz
Wiktor Markiewicz

Senior Research Analyst



The European market for analytics and data technologies is growing strongly, fueled by demand for resiliency, agility, and digital transformation. In this space, analytics is an especially critical enabler of resiliency and innovation. With data-driven decisions at the core of the forward-looking enterprise, European companies need fast insights from analytics. Generative AI has had a huge impact on this market. Toolsets and data architectures are changing profoundly, and the ability to get these insights with less effort has become more of a need more than a nice-to-have. As analytics use cases evolve, companies must build skills and democratize data while increasing trust and understanding of data assets. This is exactly where innovations in the market are taking place.

IDC's European Data Visualization, Analytics and Artificial Intelligence Strategies CIS provides a coordinated view of the complex and vibrant European market for analytics, business intelligence, and ML/AI and its dynamic ecosystem, combining software product-related research with coverage of broader market opportunities and success factors. The service covers market segments and strategies for revenue growth, and it compares competing vendors. It identifies and quantifies opportunities, attitudes, key trends, use cases, challenges, and best practices in the adoption of analytics and ML intelligence across Western Europe and Central and Eastern Europe.


Markets and Subjects Analyzed


  • Analytics and machine learning market developments
  • Business analytics and business intelligence (BI) tools (end-user query, reporting, visual discovery, and analytics)
  • Advanced and predictive analytics software and use cases
  • Analytics democratization and data analytics observability
  • Data and analytics skills, culture, and governance
  • ML/AI architectures, workloads, and use cases

Core Research


  • European Market Analysis Perspective for European Data Visualization, Analytics, and Artificial Intelligence Strategies
  • European Data Visualization, Analytics, and Artificial Intelligence Software Market Forecast
  • European Data Visualization, Analytics, and Artificial Intelligence Strategies Vendor Market Shares
  • European Data Visualization, Analytics, and Artificial Intelligence Strategies Forecast
  • European Data Visualization, Analytics, and Artificial Intelligence Strategies and Markets: User Views and Trends
  • European Enterprise Performance Management Forecast

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered


  1. How are the European analytics and data intelligence markets evolving and developing?
  2. What are the key drivers and barriers experienced by users and buyers in this market, and what are their spending plans?
  3. What are the most popular use cases for analytics, BI, and data intelligence across European industries?
  4. What is the future shape of machine learning architectures in the age of generative AI?
  5. How should companies implement data analytics as a key approach to their strategies for resiliency and digitalization?
  6. Who are the leading analytics and data intelligence vendors in Europe, and how do they compare? What are start-ups offering?