The European market for analytics and data technologies is growing strongly, fueled by demand for resiliency, agility, and digital transformation. In this space, analytics is an especially critical enabler of resiliency and innovation. With data-driven decisions at the core of the forward-looking enterprise, European companies need fast insights from analytics. Generative AI has had a huge impact on this market. Toolsets and data architectures are changing profoundly, and the ability to get these insights with less effort has become more of a need more than a nice-to-have. As analytics use cases evolve, companies must build skills and democratize data while increasing trust and understanding of data assets. This is exactly where innovations in the market are taking place.
IDC's European Data Visualization, Analytics and Artificial Intelligence Strategies CIS provides a coordinated view of the complex and vibrant European market for analytics, business intelligence, and ML/AI and its dynamic ecosystem, combining software product-related research with coverage of broader market opportunities and success factors. The service covers market segments and strategies for revenue growth, and it compares competing vendors. It identifies and quantifies opportunities, attitudes, key trends, use cases, challenges, and best practices in the adoption of analytics and ML intelligence across Western Europe and Central and Eastern Europe.