target audience: TECH BUYER Publication date: Apr 2024 - Document type: IDC Perspective - Doc Document number: # EUR252012224
Streamlining Sales Performance: A Guide to Seamless Integration of AI and Automation
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Abstract
This IDC Perspective features an interview with Dave Sarge, systems process manager at Grosfillex. Grosfillex is a multinational manufacturer based in France that is known for its wide range of resin products. Dave Sarge provides insights into Grosfillex's successful initiatives that have enhanced customer management efficiency and increased revenue and productivity. These improvements have been achieved through the strategic implementation of automation and the leveraging of AI-powered product recommendation technology.
"Numerous organizations continue to grapple with disjointed workflows, manual tasks, and the escalating complexity of products and sales-related data. Some of these entities may hesitate to enhance their processes through digital technology due to constraints such as insufficient internal capabilities and/or the limited bandwidth (size) of internal IT teams. Nevertheless, Grosfillex has demonstrated that collaboration with an appropriate technology partner can yield solutions that deliver substantial value to any company's bottom line, even companies with small IT teams." — IDC Associate Vice President Jan Burian, Manufacturing Insights EMEA.