target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Presentation - Doc Document number: # EUR251407523
Unlocking GenAI Business Potential: Strategic Considerations for Enterprise Application Vendors
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Abstract
This IDC presentation examines how enterprise application vendors can become strategic partners to organizations in the generative AI (GenAI) space. It highlights the key strategic considerations that enterprise application vendors need to take when building their GenAI strategies. It specifically focuses on pricing and licensing models, packaging options, business cases, customer readiness, and trust.
The presentation showcases the results of the latest IDC European surveys and provides actionable recommendations to enterprise application vendors.