target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Forecast - Doc Document number: # EUR152169125
European B2B Use Smartphone Forecast, 2023–2028
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Abstract
This IDC Market Forecast presents a five-year forecast for Western European shipments of B2B smartphones by operating system, user type (consumer and commercial), and generation (4G, and 5G). It is part of IDC's ongoing research tracking mobile devices.
"Despite the decline in B2B smartphone shipments to Western Europe in 2023 attributed to challenging macroeconomic conditions and increasing refresh cycles, the average selling price (ASP) has increased across all the markets. This growth in ASP has primarily been driven by the expansion of higher price segments, contributing to overall value growth in the region. Moreover, it is anticipated that the B2B segment will continue to experience slight growth throughout the forecast period, with enterprises placing emphasis on operating system customization and device security." — Senior Research Manager Zdenek Krouzel, Mobile Devices, IDC Europe