target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Presentation - Doc Document number: # EUR151644124
How AI is Helping Telcos to Revolutionize Their Consumer Customer Engagement
Content
- 18 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Presentation analyzes the European telcos' approach, strategies, and practices in applying AI to their customer engagement strategies and practices.
The application of AI techniques plays a major role for telcos in terms of customer engagement. The adoption of GenAI is accelerated by integrating GenAI capabilities with pre-existing customer service solutions. Although conventional AI applications are often linked with chatbots and self-service features within the business support system (BSS) and customer interfaces, GenAI introduces new potential to marketing communications by understanding customer behavior and customer loyalty tasks.