target audience: TECH SUPPLIER  Publication date: Nov 2023 - Document type: Market Perspective - Doc  Document number: # EUR151372823

Xerox's Reinvention: European Considerations

By:  Jacqui Hendriks Loading


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This IDC Market Perspective examines the Xerox business, considering announcements so far in 2023. It analyzes the company's future direction and considerations in executing its global strategy in the European region.

"A consistent global strategy is imperative, but Xerox must pay close attention to regional execution to achieve global goals and seize more regional opportunities," said Jacqui Hendriks, associate research director, IDC European Print Vendor Transformation Strategies. "Xerox has invested heavily in creating a more agile operation that focuses on customers' print, digital, and IT services requirements. While Europe is a challenging environment, Xerox's ability to respond to midmarket customer needs particularly and demonstrate significant business value will be the key to increasing customer share of wallet."


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