target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # EUR151146823
Industry Buyers Handbook: European Manufacturing, 2023
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Abstract
This IDC Industry Buyers Handbook aims to help technology vendors understand what drives buyers within the European manufacturing industry in their technology purchasing decisions. Vendors can use this handbook to:
- Identify the current trend-specific technology focus of buyer organizations
- Align the company's proposition with buyers' strategic priorities
- Position the technology offering to respond to buyers' business objectives
- Develop a compelling narrative that resonates with buyers' requirements
Technology vendors' executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within the European manufacturing industry. Insights in this handbook are largely based on IDC survey data and leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"European manufacturers will require support from tech vendors to transform into digital businesses. Tech vendors that not only have excellent in-depth technology know-how but also understand how technology can help to address and solve business challenges will be in a good position to become preferred suppliers of their manufacturing clients," said Stefanie Naujoks, research director, IDC Manufacturing Insights.