target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Perspective - Doc Document number: # EUR151054223
What's the Business Case for Sustainability?
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Abstract
This IDC Market Perspective sheds light on the business case for sustainability and, in particular, on key drivers behind investments, including risk management, operational efficiencies, innovation and new market opportunities, employee engagement, and branding and customer loyalty.
"Sustainability is high in the agenda of the C-suite. CEOs consider ESG requirements as the top business risk in Europe, even above cybersecurity and economic concerns," said Angela Salmeron, research director, EMEA Sustainable Strategies and Technologies. "However, can we assume that the journey to sustainability is first and foremost a risk management issue rather than an opportunity for business value creation?"