target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Analysis Perspective - Doc Document number: # EUR149517923
Market Analysis Perspective 2023: European Consumer Telecom Strategies
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Abstract
This IDC Market Analysis Perspective examines how telcos build on their customer relationships to achieve growth from mass-market services. Ubiquitous connectivity, devices, and cloud applications are revolutionizing the consumer life and space as well as presenting new challenges and opportunities. Thanks to their ability to reach consumers with connectivity services, telcos have the potential to become key players for many connectivity-intensive digital services. As pure connectivity became a facility behind devices and applications, telcos need to move away from selling network services toward selling services in which bandwidth, security, and resilience are embedded in a wide set of digital life applications and products.