target audience: TECH SUPPLIER Publication date: May 2023 - Document type: Market Analysis Perspective - Doc Document number: # EUR149025923
Market Analysis Perspective: European Print Vendor Transformation Strategies, 2023
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Abstract
This IDC Market Analysis Perspective (MAP) discusses developments in the print community in terms of pursuing opportunities in adjacent and new service areas. It summarizes primary trends, identifies print vendors' key growth areas and go-to-market approach, describes providers' and buyers' perspectives as well as market outlook, and provides guidance for strategic planning and marketing. This MAP is an update to Market Analysis Perspective: European Print Vendor Transformation Strategies, 2022(IDC #EUR148819722, April 2022) and highlights the technologies print providers are using to offer services that drive increased customer share of wallet and enhanced customer experience.