target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Conference Proceeding: Tech Supplier - Doc  Document number: # DIR2024_GS3_PC

From Breakthrough Innovation to Impact: Monetizing the AI Moment

By:  Philip Carter Loading

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Abstract


These event proceedings were presented at the IDC Directions conferences in Boston and San Jose in March and April 2024.

Why is there always a significant time lag from breakthrough technology innovation to get to scale in the enterprise? For example, it took approximately more than a decade for the cloud market to reach 10% of total IT spend. In parallel, we have seen other innovation technologies, such as blockchain and the metaverse, make an initial breakthrough, but then fail to make a meaningful impact on the business. The big question for 2024 is whether the emergence of generative AI will be the catalyst for rapid AI adoption and drive another phase of tech investments for the C-suite — particularly given the number of AI false starts in the past. This session will leverage the latest findings from IDC's CEO Study 2024 to highlight key investment drivers, high-value use cases, and key barriers that need to be surmounted in order to accelerate AI adoption in the enterprise in 2024 and beyond.



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