target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey Spotlight - Doc Document number: # CA50618023
Part I: DX and the Evolution of Customer-Focused Processes in Canada
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Abstract
This IDC Survey Spotlight examines the impact digital transformation initiatives are having on business processes and activities specific to the customer experience and where Canadian businesses are on the customer process transformation journey. "Customers are the central focus for every business, and modernizing customer-oriented processes through digital transformation is one of the ways in which Canadian businesses can continue to deliver value to customers," says Jim Westcott, research manager, IDC Canada.